Vol XI No 2 (Current Issue)

Green Cosmetics and Purchase Intention: A Conceptual Analysis of Environmental Concern, Subjective Norms, Quality, and Health Benefits.
Dr. Firdaus Bashir, Assistant Professor, PSG Institute of Management, PSG College of Technology, Coimbatore, Tamilnadu.

A Study on Exploring the Behavioural Impact of social Media on Online Consumerism in Beauty Industry.
Ms. S. Kalaiselvi, Research Scholar, AVP College of Arts and Science-Co Education, Tirupur

An overview of the Role of Information Technology in Insurance Sector.
Dr. A. Saravanakumar Head and Assistant Professor, Department of Commerce, Rathinam College of Arts and Science, Coimbatore.

A study on enhancing brand awareness through meta ads: an empirical study on the effectiveness of facebook and instagram advertising .
Mr. V. RengaBoss, Assistant Professor, Ms. A. Sri Vardhini, MBA Student,
Department of Management Studies, Vivekananda Institute of Management Studies, Coimbatore, Tamilnadu, India.

Sustainability in Housekeeping: Implementing Eco-Friendly Cleaning Practices.
Mr. B. Tamilselvan, Assistant Professor, Mr. Bijieesh N.B., Student,
Department of Catering Science and Hotel Management, Nehru Arts and Science College, Coimbatore, Tamil Nadu, India.

Impact of digitalisation in Insurance Sector.
Dr. C. Krishnamoorthy, Assistant Professor, Department of Commerce, Rathinam college of Arts and Science, Coimbatore, Tamilnadu, India.